Behavioral Science and Change Management

In today's business environment, every company is required to change constantly if they desire to remain competitive in the external environment. From many research studies, it has been found that to globalize the business, companies are emphasizing on lot of changes, and under that, they also install new processes for managing all the work processes. Factors such as globalization of markets and rapidly evolving technology forces the business entities to respond to the change and that further also aids in long-term sustainability. Sometimes, change initiatives take e place in the organization to reduce organizational problems and issues (Helms, Dye, and Mills, 2008). Change brings new standards to the business entity and it also helps the organization in building a competitive edge over the other rivalries. Most companies think that modification is the only aspect that leads the business entity to adopt new tools and technologies, but change is more than adopting technological facets.

Importance of change management

If an organization aims to survive in the competitive marketplace, it should facilitate more transformations in the business courses and proper attention should be given to all the resources as well. One of the most common examples that have been seen in the realm of change management is transformations in the hospitality industry of the UK. Change has the potential to enhance the efficacy level of hotels and it also plays a crucial role in encouraging employee efficiency (Khandekar and Sharma, 2005). Hence, from the below-mentioned discussion, the tremendous importance of change can be identified.

Comprehending business environment: Every business organization needs to comprehend and gauge the dynamics in the external environment to envisage and establish appropriate relationships among external business stakeholders (Benefits of change management, 2012). Therefore, managers by knowing the subject of change management can better prepare organizational members to comprehend what is going on in the external environment.

Reduces technological issues: Adopting new tools and technologies aids the business entity in reducing technological and organizational issues. Technology is considered the engine of growth in today's world (Leban and Stone, 2007). Perhaps, the greatest challenge for contemporary organizations (like British Airways) is the acquisition and integration of technology in its strategy, structure, and process. With the help of change management, employees of British Airways can adopt new tools and techniques and through this, they can contribute to the organizational goals and objectives.

Enhances the opportunities of globalization: Adopting new things in the business entities aids the organization to grow and develop more (Todnem, 2005). When businesses can adopt new things, they get diverse opportunities to work in other international markets. All the business is required to identify the potential of change.

Proper response to market conditions: Change management is a planned approach; therefore it assists the organization to plan for business uncertainties. Thus, adopting new trends and aspects can assist the business entity in analyzing the needs and preferences of customers, and accordingly, customer satisfaction can be acquired.

Enhances performance and capability of the employees: Through change aspects, employees of British Airways resist adopting changes in the business; however, change helps them to enhance their efficiency level. It has been observed that change management aids the employees to learn new and different things which further aid them to accelerate their competency and capability. The change also helps employees to identify new alternatives and options for performing their job roles and responsibilities (Wang, 2005).

Hence, from the discussion, it is clear that changes are useful for the business entity because they help in responding faster to customer demands. Further, organizational efficiency and effectiveness can be maintained or it can be improved by acknowledging the concerns of staff members. Employee performance increases when changes are positively taken and when employees support the management in all areas. Thus, concluding the discussion it can be said that change management brings optimum growth to the organizations.

FACTORS THAT BRING CHANGES IN THE ORGANIZATION

Competition: In the contemporary scenario, every company aims to develop a level of competency so that it can survive for a longer period. For example- Asda (one of the largest retail entities in the UK market) has been operating business in a competitive marketplace as numerous entities are delivering the same sort of products and services. Thus, for the same purpose, the business emphasizes on adopting new things and aspects so that customers can be retained and the performance of the business entity can be encouraged among the competent entities.

Technology: Every business strives to enhance technological reach; therefore for such purpose wide range of transformations are brought into the organizations. Innovations in technology can force a business to adopt new changes; thus technology is one of the major drivers of change management. Every business desires to grow more and for that requisite changes should be adopted. Hence, in such respect, retail business organizations of the UK like Tesco, Asda, and Morrison have been emphasizing greatly on technological aspects.

Need to improve the existing processes: Several times changes occur in the business entity to improve existing processes (Witcher and Chau, 2010). Change doesn't need to bring positive outcomes always, but most of the time changes are adopted for innovative and advanced things. Moreover, it also reflects the versatile nature of business and its ability to adopt new and diverse aspects.

Workforce diversity: Workforce diversity is another reason for which the business adopts new things and policies (Witcher and Chau, 2010). All the companies in the contemporary scenario have been changing the procedure of recruitment and selection so that culturally diversified employees can be selected for the business processes. Hence, to recruit efficient and skilled people in the organization, managers have been emphasizing selecting new people.

To enhance the value of resources: Every business entity in the hospitality industry aims to utilize all the resources in a proper manner and for that frequent changes should be made in the business processes. Moreover, this is also another way of developing innovation and creativity aspects in the organization (Todnem, 2005). Most of the business entities implement changes so that new cultural values and norms can be adopted.

Challenges associated with change management

Though changes are essential for business management, the hard side of change management hampers existing as well as planned processes of Vodafone. Improper planning, unavailability of adequate organizational resources, and lack of consensus are the major factors that affect all the processes of Vodafone that are associated with change management. Time has been changed and so have the requirements for effective configuration and change management. In the below-mentioned section, several challenges are discussed which are associated with the change management process:

Employee resistance: In most cases, employees of Vodafone resist change because they are comfortable with the way they manage their job roles (Cameron and Green, 2009). Transitions cannot be easily managed if employees of the business are not ready to support the management; thus organizations have to adopt various strategies for meeting all the needs of employees (Carnall, 2007).

Communication-related issues: Since change brings new things to Vodafone, therefore it hampers the comfort zone of the employees. This brings a negative attitude in them and as a result, it generates a communication gap between management and employees. At the same time, it also affects the potential of service delivery.

Impact Of Change Management On Employee And Business Performance

Change creates confidence in the employees: Apparently, change is one such aspect that brings new things into the organizational work processes (Effects of Change on the Organization. 2001). When employees learn different things, they become more competent to contribute to organizational goals and success. Thus, this leads the employees to enhance their level of confidence and as a result, they become more competent as compared to other employees. Thus, in terms of positive impacts, it can be said that change brings efficacy in employee performance which helps them to become skilled enough for organizational affairs (Todnem, 2005).

Change increases the value of organizational resources: Change seems to be effective because it aids the organization to emphasize new things; thus as a result it contributes to utilizing all the resources in an optimum manner (How Organizational Change Impacts Projects. 2011). While adopting new practices and processes, managers of the business entity have to make sure that changes are integrated as per organizational resources; thus more value can be added to the work

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